Fulldive is an upcoming app with a mission to streamline content consumption. At the time of this case study, Fulldive was in its early stages of development. We performed usability tests to better iterate on our preliminary designs.
For NDA purposes, some information has been changed or redacted. More details on Fulldive will be released as the designs launch.
Fulldive is an aggregator aiming to simplify how people view content. The app's hallmark feature are decks, where users can organize their content sources.
Fulldive began as a companion app to Fulldive VR, a mobile VR entertainment platform. As it matured into a stand-alone app, its focus and needs evolved.
Our previous design was an accumulation of different product goals and directions. Though we intended decks to help people organize their content, we needed concrete feedback to understand if we were taking the right direction. Specifically, our goals were to discover:
For these tests, I built the prototype and moderated. Chloe took notes, and Grant oversaw the process. We set up at a local cafe for five test sessions. All our participants were in their 20s and tech-literate.
Each participant discussed their content viewing habits and used a Marvel prototype of the app. They saw the onboarding, explored the home screens, and created a deck.
Though our participants didn’t agree on everything, they shared some major pain points.
It's like going to a restaurant that serves pizza, falafel, and ramen. Having too many different options makes me think none of the options are that good.
We were also surprised to see the following:
After compiling our session notes and presenting to our cofounders, we integrated our findings into the design.
To revisit our original goals:
We’re constantly iterating and hope to follow up on these points: