After a year of cyclical projects, our marketing team tackled a new mission: our jobs pages.
In the past, we often received emails from confused applicants throughout our process. We suspected the site’s poor UX disoriented applicants and deterred other qualified candidates.
To identify pain points, I interviewed our staff about when they first applied. Three main issues came to light:
Given my findings, our main goals were to:
For each job, we wanted to highlight the job’s aspects before qualifications. Thus, the position’s team and roles come first, while other logistics hide in a slider. We intended to only have extra information on hand if the viewer was actually interested.
Our analytics showed that the job listings page drew the most traffic during hiring. With our old timeline page so hidden, I merged it with the listings to increase its visibility. A sticky nav on all job-related pages helped applicants find all hiring information.
To make information more digestible, I illustrated a timeline and steps for the hiring process.
Though much of the project succeeded, we could have made these improvements: